When Musgrave Food Services called me in to supply photography for their newly updated packaging on a range of mayonnaise and sauces, they were in for a big suprise. Without an iota of promotion or advertising the new packaging replaced the old design on their Cash and Carry shelves. Product sales immediately increased by 60% and some items sold out completely. Not only that, but all the photography had multiple uses also; on the web site, in brochures, promotional leaflets, point of sale... Proof, if needed, that good photography and design pays off - big time.
View more work at www.eugenelangan.com or contact me at langan@indigo.ie
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